The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Middle East & Africa
Client
Title
Category
Award
Points
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Sustainable Development Goals
Points: 3.00
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo Client: Knorr Category: Sustainable Development Goals
Points: 3.00
Kasi Sensei
Agency: The Odd Number / Johannesburg Client: BBC Studios Category: Craft / Casting
Points: 3.00
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul Client: Reckitt / Finish Category: Craft / Sound Design
Points: 3.00
Clarity of hindsight
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Craft / Writing - Series
Points: 3.00
Reverse Camera Radio Campaign
Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Toyota Corolla Category: Craft / Writing - Series
Points: 3.00
Dreaming of One Day
Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town Client: Wesgro Category: Online / Branded Podcast
Points: 3.00
Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Broadcast / Single
Points: 3.00
LEGO News Rebuilt
Agency: Havas Middle East / Dubai Client: LEGO Saudi Stores Category: Promotional Items / Booklets / Books / Brochures
Points: 3.00
Water Index
Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Brand Voice
Points: 3.00
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai Client: Home Centre Category: Brand Voice
Points: 3.00
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Events & Experiential
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Events & Experiential
Points: 3.00
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg Client: Distell / Savanna Cider Category: Utility
Points: 3.00
Self-Timing Soap
Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Product
Points: 3.00
Noise-O-Meter
Agency: Wunderman Thompson / Dubai Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
Points: 3.00
Shift+K+F+C
Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Websites / Ecommerce
Points: 3.00
The Betika Christmas Miracle
Agency: Betika / Nairobi + 2.4 Films / Nairobi Client: Betika Category: Digital / Use of Technology
Points: 3.00
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg Client: 1000 Women Trust Category: Digital / Web & Mobile
Points: 3.00
Shhhhh
Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg Client: Datsun South Africa Category: Low Budget / Under 50K Budget
Points: 3.00
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
Points: 3.00
Self-Timing Soap
Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Products
Points: 3.00
Dream Number
Agency: Impact BBDO / Dubai Client: Loto Libanais Category: Digital & Online / Ecommerce
Points: 3.00
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events
Points: 3.00
Self-Timing Soap
Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Items
Points: 3.00
But make it Mzansi
Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg Client: Spotify Category: Craft / Illustration
Points: 3.00
LEGO News Rebuilt
Agency: Havas Middle East / Dubai Client: LEGO Saudi Stores Category: Promotional / Collateral Items
Points: 3.00
THE MOVEMENT ALPHABET
Agency: DUKE Advertising (Pty) Ltd / Cape Town Client: MOTLEY CREW Category: Branding / Identity System
Points: 3.00
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Branding / Branded Item
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Creative Use of Data
Points: 3.00
Rephrasing Parenthood
Agency: FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai Client: Babyshop Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai Client: Mastercard Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
ProtectSet
Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 2.25
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Events & Experiential
Points: 2.00
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Innovation & Transformation / Innovation in Out of Home
Points: 2.00
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
BBC Studios
Title:
Kasi Sensei
Category:
Craft / Casting
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Craft / Sound Design
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Clarity of hindsight
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Toyota Corolla
Title:
Reverse Camera Radio Campaign
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Wesgro
Title:
Dreaming of One Day
Category:
Online / Branded Podcast
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.00
Client:
Reckitt / Finish
Title:
Water Index
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Distell / Savanna Cider
Title:
#DecoloniseAutocorrect
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Bose
Title:
Noise-O-Meter
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Betika
Title:
The Betika Christmas Miracle
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
1000 Women Trust
Title:
Make Time
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Shhhhh
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Loto Libanais
Title:
Dream Number
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Spotify
Title:
But make it Mzansi
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.00
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
MOTLEY CREW
Title:
THE MOVEMENT ALPHABET
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Branding / Branded Item
Award:
2021 Design Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Babyshop
Title:
Rephrasing Parenthood
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mastercard
Title:
Astronomical Sales
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mobily
Title:
ProtectSet
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2021 Radio & Audio Merit Award
Points:
2.25
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
2.00